Explore our latest projects
For one of Italy's largest professional publishers, we developed a multi-channel digital ADV strategy and a conversion rate optimisation plan for the shop.giuffre.it ecommerce, optimising the channel mix, reducing the Cart Abandonment Rate and increasing sales.
A UX project for one of the leading professional publishers: starting with User Personas and Flow, we realised and developed IXD and UI and worked out a graphical refresh in line with the new accessibility directives to centralise all 11 thematic portals in one platform, guaranteeing a shared user experience.
Develop a digital advertising strategy and plan, to be deployed along the entire customer "journey" and activate single spot campaigns to support the launch of new products, aimed both at a consumer audience (BTC) and at companies and professionals (BTB).
October is the pink month of prevention. On the occasion of this important initiative, the Lega Italiana per la Lotta contro i Tumori asked MazzMedia to support it in the creation of a microsite that would convey all institutional communication and serve as a landing page for the advertising initiatives aimed at promoting this important event.
SportOutdoor24 is the leading website in Italy for those who love active outdoor life. The Client asked for the design and development of a new Website with a particular focus on user experience from mobile. More important asked MazzMedia support to develop of a long-term editorial plan, with a key focus on SEO components and monetization tactics.
The Italian Catering Cooperative had a very dated institutional website, difficult to update, with an ineffective content structure.
The client required MazzMedia support to completely redesign the user experience, redefining usability, corporate image and content structure.
For the launch of the brand on the Italian market, the client required the design and development of a new website, with e-commerce functions, capable of capturing the elegance and attention to detail of this sought after and niche French brand.
Il Sole 24 Ore needed to provide its editorial staff with a digital publishing platform, fully integrated with the existing editorial systems, which allowed journalists and editors to self-create and publish flipping eBook on their website ilsole24ore.com
The client needed the design of a new graphic concept for the paper edition of the magazine "Inside". The client also required a partner for printing and direct mailing the magazine as well as a cross-channel solution to convey the contents of the magazine through digital channels.
Defining a new brand identity and developing a new website, strongly mobile-oriented, to convey the mission and programs of the non-profit organization with synthesis and clarity. Defining a digital marketing plan to support the launch of the new website, aimed at attracting new visitors and increasing both the absolute number of donors and the total fundraising.
Qualified website traffic increase, specifically to the digital flyer, improvement of flyer engagement and the usability, conversions from digital flyer to the physical stores (drive-to-store) together with new leads are the needs and objectives expressed by the client.
The client requested a digital publishing solution to convey the printed flyer online. The proposed solution had to reflect the client's visual identity and integrate different functions aimed at encouraging user engagement.
LILTMilano had a very old institutional website, and a second e-commerce website, also dated, to collect the online donation.
The client requested the support of MazzMedia to unify the two websites of the organization, completely redesigning the user experience and refining the information architecture and the content plan.