The client requested a Social media audit and a strategic Social media plan, fully integrated with the general marketing plan. The proposed solution had to include a benchmarking and retuning of the current audience, the development of a detailed logical framework of intervention with objectives, expected results and KPIs for each individual channel and a strategic content and editorial proposal, supported by an adequate activity in terms of custom design and Social media advertising.
The Client needed the design of a new graphic concept for the paper edition of the magazine "Inside". The client also required a partner for printing and direct mailing the magazine as well as a cross-channel solution to convey the contents of the magazine through digital channels.
Il Sole 24 Ore needed to provide its editorial staff with a digital publishing platform, fully integrated with the existing editorial systems, which allowed journalists and editors to self-create and publish flipping eBook on their website ilsole24ore.com
To support the Customer at 360° during the start-up phase and offers both consulting services as well as technical inputs to manage the phase of transformation from idea/prototype to a successful "platform company".
Defining a new brand identity and developing a new website, strongly mobile-oriented, to convey the mission and programs of the non-profit organization with synthesis and clarity. Defining a digital marketing plan to support the launch of the new website, aimed at attracting new visitors and increasing both the absolute number of donors and the total fund-raising.
Qualified website traffic increase, specifically to the digital flyer, improvement of flyer engagement and the usability, conversions from digital flyer to the physical stores (drive to store) together with new leads are the needs and objectives expressed by the customer.
Building the social community to enhance the visibility of the brand, products, and services and to increase brand awareness. Secondly, monitor users’ sentiment on social channels and intervene with moderation activities to optimize social reputation.
Lilt Milano had a very old institutional website, and a second e-commerce website, also dated, to collect the online donation.
The client requested the support of Mazzmedia to unify the two websites of the organization, completely redesigning the user experience and refining the information architecture and the content plan.