Baija Paris

UX & design Web Development E-Commerce Content & Copywriting SEO

Baija is a natural and sensorial cosmetic French brand, the products are made with natural ingredients, not tested on animals and characterized by pleasing and highly sought-after fragrances. The effectiveness combined with sensoriality is the principle on which the brand is focused.

NEEDS NEEDS

NEEDS

Design and development of the new website, with e-commerce features, to launch the brand on the Italian market.

OBJECTIVES

ux & design ux & design
web developemnt web developemnt
content & copywriting content & copywriting

SOLUTIONS

Baija is a sought-after and niche brand, a perfect representation of the elegance, refinement and care for details typically French. Against this background, the starting point of the intervention was the study of a very feminine look & feel, which could visually represent the essence of the brand, the variety of fragrances proposed and able to make every product reference unique.

UX & DESIGN

UX & DESIGN

Flowers, fruits and spices combined together, as the real distinguishing feature of the brand, were key elements of the website and user experience design, aimed at offering an almost sensorial experience.

TYPOGRAPHY & COLORS

TYPOGRAPHY & COLORS TYPOGRAPHY & COLORS

Content & copywriting

The project continued with the drafting and revision of content in SEO perspective, to improve the positioning in search engines for the Italian market and to ensure relevant organic traffic to the new site.

Content & copywriting< Content & copywriting< Content & copywriting<
Web development

Web development

For the technical development of the project, we choose Prestashop, an e-commerce specialized content management system, very versatile, open source, with extensive features and large possibilities in terms of customization.
Once the technological platform was chosen, we developed a custom theme, tailor made for the customer's brand identity and for the specific needs of the brand's users.

Great attention has been paid to the user experience, ensuring the most intuitive product navigation and the minimum user's effort to arrive at the final checkout. High conversion rates and low cart abandonment rates were the results of the above intervention.

TECHNOLOGIES

  • GetBootstrap
  • PrestaShop
  • CSS 3
  • HTML5

RESULTS

The essentiality of the user experience, a solid visual identity, speed, security, and personalization allowed this new website to contribute to increasing sales of the brand sales since the launch.

The team

Account Manager

Account Manager

Art Director

Art Director

Graphic Designer

Graphic Designer

Web Developer Front-end

Web Developer Front-end

Web Developer Back-end

Web Developer Back-end

Content Manager Copywriter

Content Manager Copywriter