Cooperativa Italiana Catering

UX Design Web Development Content Marketing

The Italian Catering Cooperative (CIC) was created in 1999 from the shared idea of retailers and distributors. The original group of founders has proven to perceive the dynamics of a constantly evolving market and seize the value of the union: consortium is the best way to exploit the potential of teamwork for the benefit of associates and customers.

NEEDS

The Italian Catering Cooperative had a very dated institutional website, difficult to update, with an ineffective content structure.

The client required the MazzMedia support to completely redesign the user experience, redefining usability, corporate image and content structure, as well as making the client autonomous in managing content through a CMS platform.

DESIGN DESIGN
SEO & CONTENT SEO & CONTENT
WEB DEVELOPMENT WEB DEVELOPMENT

SOLUTION

INFORMATION ARCHITECTURE

The first step of the intervention concerned the planning & design of a more structured content map to facilitate the understanding of the cooperative's products and services.
A special section has been dedicated to the online magazine. This section included the flip page version of the more recent magazine and a digital archive, where users could view and download previous editions published over time in PDF format.

Main Menu

UX & DESIGN

After an initial phase of prototyping and wireframe realization, the main pages of the interface were created, identifying a well-defined visual style consistent with the corporate identity.

CONTENT REVIEW

MazzMedia copywriters were responsible for supporting the client in drafting texts and new contents suitable for the web and for better positioning on search engines.

DEVELOPMENT

In line with the needs, WordPress was chosen as CMS technological platform, for its capability to provide at the same time rapidity of development, flexibility, range of functionalities and ease of use both in terms of maintenance and content update . A completely customized theme was developed based on the client's needs and requests.

PHP
MySql
Bootstrap
HTML 5
CSS 3
Wordpress

il team

Account <br /> Manager

Account
Manager

Art <br /> Director

Art
Director

Graphic <br /> Designer

Graphic
Designer

Web Developer<br />Front-end

Web Developer
Front-end

Web Developer <br /> Back-end

Web Developer
Back-end

Content Manager <br /> Copywriter

Content Manager
Copywriter