Entrust your online advertising strategies to a successful partner as MazzMedia to maximize your online performance, reach the right audience at the right time through the multitude of available channels and achieve concrete and measurable results.
Our services include strategic planning, graphics and copywriting creativity, campaign management, optimization, analysis and reporting.
Identify the media mix (channels and formats) most appropriate for your business and your goals.
Reach and effectively engage your audience at each stage of the "customer journey".
Track and optimize the performance of your campaigns to increase your return on advertising expenditure.
Transparent and clear metrics, tailored to your information needs.
The message, the target audience and the result we want to achieve determine the choice of the most effective and efficient channels to convey your adv campaign.
Here an overview of the main channels and tools we use to promote our customers' brands.
Search Engine Optimization (SEO) main objective is to gain users in target through the organic (non-paid) results of the search engines and in terms of cost/opportunity for your business is the best option for traffic and lead acquisition.
Mazzmedia offers a comprehensive strategic, operational and analytical support to reinforce your brand organic position, acquire new visitors, seize new opportunities untapped by competitors or generated by new releases of search engines' algorithms.
We can help you to understand what your users are looking for, to elaborate a content plan that is effective and SEO oriented, to structure an information architecture friendly for both users and search engines and to create online relationships that will boost your online authority and organic placement.
We analyze the needs, define the strategy, identify activities and actions to be undertaken and we support you in the implementation.
Find out what we can do for you:
We take care of the optimization of the technical aspects of a website or web page, such as structural features (architecture, static resource distribution, responsive CSS, server configuration, URL structure, speed load, etc…), making sure that search engine spiders can analyze and index correctly the contents present.
We like to produce quality content, but above all we like to use all the techniques available to write contents that are also search engines friendly and capable to achieve good results in SERP positioning. Our copywriters, together with the SEO specialists, will monitor your current SEO performances and analyze your competitors to propose new keywords and semantic ideas around which to build quality content, attractive to both users and search engines.
The organic positioning of a website is the result of multiples variables, among which the number and the quality of incoming links to the site itself. We can increase both popularity and authority of your web site by applying a series of tactics and strategies aimed at increasing the number of quality back links: from registration on thematic forums, to the distribution of targeted articles on one or more keywords, to the identification and engagement of key influencers in your industry.
Successful marketing campaigns are based on a solid content strategy.
Promoting and selling your products and services is more than just listing features and benefits.
In MazzMedia we see content as the central way to connect with users, gain customer insights, drive differentiation, increase relevancy and accomplish the business goals. It is an on-going process that works best when it is integrated into your overall marketing strategy and focuses on your "digital properties" rather than on paid ones.
Mazzmedia’s analysts, copywriters and digital designers will work with you to design and develop relevant and valuable editorial plans, capable of attracting and maintaining clients, and will develop campaigns that will bring solid results for your business objectives.
Mazzmedia believes that email marketing remains an effective way to reach your audience, sometimes outperforming other media in terms of scope and conversion rate. Indeed email campaigns, when properly targeted, are the ideal instrument for driving sales and retaining customers. The advances in marketing automation and marketing personalization now easily allow companies to deliver individual offers and personal messages on mass scale.
As part of an integrated marketing campaign, email marketing is a regular and reliable way to support your business goals and enjoy a larger reach.
Mazzmedia’s marketing specialist team develops strategies to increase email-marketing lists and identify audiences, whereas our copywriters and designers will help you in the development of emails that capture your audience’s attention—whether they will be reading it on a desktop, smartphone, or tablet.
From automated lead-generation campaigns to transnational email communications, we support your business goals through a multidisciplinary team of copywriters, designers, developers, and strategists, able to create, deploy, manage, measure, and analyze your on-going email marketing campaigns.
We are by your side at every step to help you to analyze the needs, define the strategy, identify activities and actions to be undertaken and support you in the whole implementation.
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