Corpo italiano di soccorso
dell'Ordine di Malta

Digital Marketing Digital Management Social Media Strategy Social Media Management
logo

The Corpo Italiano di Soccorso dell'Ordine di Malta - CISOM is a Melitense Law Foundation with civil protection, social, health care, humanitarian and cooperation purposes, instrumental to the Sovereign Order of Malta.

The Corps works to bring assistance and first aid to people in need also in cooperation with the Department of Civil Defense.

NEEDS

The Client was looking for a strong recognizable identity to communicate its value system. It felt the need to strengthen the relationship with the internal and external community with an engaging and compelling narrative of its reality, laying the foundation for a bond supported by mutual trust.

OBJECTIVES

Awareness

Enhance the awareness and reputation of CISOM through quality content that conveys the foundation's identity.

Interaction

Create collective consciousness on issues touched by the foundation. Users become spokespeople for CISOM's actions.

Conversion

Stimulate donations from individuals and institutions through content that e.g., shows the positive effects of CISOM.

Volunteers Recruting

Attracting potential volunteers or possible employees of the foundation.

THE INTERVENTION

To meet the Client's needs, the team developed a strategy to engage the audience and attract new followers.

PLANNING

  • Defining a coordinated visual identity through recognizable content

  • Identifying the best performing social formats to engage users

  • Community management and moderation of social conversations

  • Design and development of biweekly editorial plans with useful and interesting content capable of conveying brand identity and stimulating user curiosity

  • Definition and ongoing optimization of an ADV strategy to support the editorial plan to reach profiled users, boost brand awareness and increase donations

  • Monitoring and reporting

Planning

CREATIVE DESIGN

The creation of a community goes through the conception of a recognizable visual identity, with clean but effective design, designed by the MazzMedia team to meet the Client's needs.

MESSAGE PLANNING

MESSAGE PLANNING

VISUAL CONCEPT

VISUAL CONCEPT

CREATE MARKETING ASSETS

CREATE MARKETING ASSETS

Creative Design

ADV STRATEGY

The digital marketing strategy designed by MazzMedia follows 3 different objectives, each of which addresses a specific need of the Client.

THE STRATEGY

The Social Advertising plan designed for the client has mainly 3 objectives: to increase brand awareness, reputation and fanbase; to push conversions so as to build an active community in support of the activities carried out by the Client; and to generate leads to increase the operational team through the recruitment of new volunteers.

The promotion of posts within the editorial plan is accompanied by in-dark campaigns dedicated to specific initiatives.

A specific target audience has been studied and identified for each objective.