Panasonic

Social Media Digital Marketing Community Management

Panasonic is one of the leading consumer electronics brands, founded in Osaka in 1918. The Italian branch has been active since 1980 with five main divisions: Consumer, Professional Products, Air Conditioning, Industry and Battery.

Needs

Building the social community to enhance the visibility of brand, products and services to increase brand awareness.
Secondly, monitor users sentiment on social channels and intervene with moderation activities to optimize social reputation.

  • Brand awarness

    Brand awarness

  • Social moderation

    Social moderation

  • Social reputation

    Social reputation

Solution

1. Planning and restyling of channels

We have developed a strategic social plan and a detailed road map of the intervention, identifying the
actions to be taken to maximize the impact of social media on the customer's business.
On the basis of the results we aligned social and business objectives and we decided,
togheter with the Client, to manage the following channels:

Facebook

Facebook

Instagram

Instagram

YouTube

YouTube

Twitter

Twitter

A graphic restyling of the channels was the first step taken, with the identification of key visual elements to guarantee an easy identification of the contents.

social

2. Strategy and editorial plan

As a second step, we identified a new editorial strategy, including the definition of the following elements:

  • Type of content to publish and promote
  • Frequency of sharing
  • Engagement tactics
  • Target Identification for each type of content
  • Content execution plan
  • Content promotion plan

2. Strategy and editorial plan

Copy & Visual

Maximum attention was given to visual communication, with a constant search for new formats and languages ​​that led to the introduction of the most performing formats such as video, live streaming and other highly interactive content.

Copy & Visual
social

3. Community management

The constant channels monitoring and the daily activities of social listening allowed our community managers to be an effective brand ambassador in the social space. In the moderation of the Panasonic community we have guaranteed fast response times (within 60 inute) and targeted answers 1 to 1.

3. Community management

4. Social Advertising

We offered a complete consulting, strategic and operational support for the realization of social media campaigns,
to support the editorial plan. Our intervention included planning the strategy and the mix of channels to be used, graphic
creativity and copywriting, management and optimization of the campaign budget, performance analysis and reporting.

4. Social Advertising

5. Monitoring & Reporting

We develop highly customized reporting formats, based on agreed business objectives and metrics.

5. Monitoring & Reporting

Results

+1000%

User Generated Content

+300%

customer services answers

-50%

response time

+15%

engagement per post

25 milions

people reached

+94%

users reached