Panasonic is one of the leading consumer electronics brands, founded in Osaka in 1918. The Italian branch has been active since 1980 with five main divisions: Consumer, Professional Products, Air Conditioning, Industry and Battery.
Building the social community to enhance the visibility of brand, products and services to increase brand awareness.
Secondly, monitor users’ sentiment on social channels and intervene with moderation activities to optimize social reputation.
We have developed a strategic social plan and a detailed roadmap of the intervention, identifying the
actions to be taken to maximize the impact of social media on the customer's business.
On the basis of the results we aligned social and business objectives and we decided,
together with the client, to manage the following channels:
A graphic restyling of the channels was the first step taken, with the identification of key visual elements to guarantee an easy identification of the contents.
As a second step, we identified a new editorial strategy, including the definition of the following elements:
Maximum attention was given to visual communication, with a constant search for new formats and languages that led to the introduction of the most performing formats such as video, live streaming and other highly interactive content.
The constant channels’ monitoring and the daily activities of social listening allowed our community managers to be an effective brand ambassador in the social space. In the moderation of the Panasonic community we have guaranteed fast response times (within 60 minutes) and targeted answers 1 to 1.
We offered a complete consulting, strategic and operational support for the realization of social media campaigns,
to support the editorial plan. Our intervention included planning the strategy and the mix of channels to be used, graphic
creativity and copywriting, management and optimization of the campaign budget, performance analysis and reporting.
We develop highly customized reporting formats, based on agreed business objectives and metrics.
User Generated Content
Customer services answers
Engagement per post