Wakame | Portfolio

Eat Happy is the new shop-in-shop concept dedicated to the production of sushi within the fresh produce of hypermarkets and GDO stores. Sushi chefs artisanally prepare a selection of Asian dishes with quality ingredients subjected to strict controls, with a careful selection of the raw materials.

Wakame Italia is responsible for the artisanal production of sushi with products that are always fresh and of excellent quality. It supplies the display cases placed in shops or GDO customers through the Production-to-Shop and Production-to-Hub formats.

Consolidate brand positioning through recognizable storytelling consistent with brand Vision and Mission.

Maximize traffic to the website and in-store visits to stimulate conversion.

Enhancing the awareness and brand reputation in the marketplace through quality content.

Brand Awareness & Reputation

Promoting the Vision of the Eat Happy Group, accompanying users to discover the brand, its values and products.

Engagement

Increase audience consideration and engagement through engaging and interesting content.

Click Through & Lead

Drive traffic to the site to increase sales and acquisition of new customers through the most effective lead generation tools.

Community & Customer Satisfaction

Enhance listening activities so as to reduce the distance between brand and customers and strengthen satisfaction.

To address the needs of Eat Happy Group and maximize the impact of its digital communication, the MazzMedia team outlined a strategic intervention plan based on the results gathered in the auditing and listening phase.

STRATEGIC PLANNING

Defining a coordinated visual identity through recognizable content
Identification of the best performing social formats to engage users
Community management and moderation of social conversations
Design and development of biweekly editorial plans with useful and interesting content to convey brand identity and stimulate the curiosity of users
Definition and ongoing optimization of an ADV strategy to support the editorial plan and promotions to reach profiled users, boost brand awareness and increase sales
Monitoring and reporting

The creation of a community goes through the conception of a recognizable visual identity, with clean but effective design, designed by the MazzMedia team to meet the Client's needs.

MESSAGE
PLANNING

The most suitable communication formats were identified to convey targeted messages to the users of the social communities.

VISUAL
CONCEPT

The design combined creativity, freshness and respect for the Brand's guidelines to create a distinctive and original image.

CREATE MARKETING ASSETS

Specific templates and graphic formats were developed for ADV campaigns in accordance with the client's needs.

<span>FACEBOOK +</span> <span>INSTAGRAM<span>

To achieve our goals, on Instagram we have developed a harmonious feed structure to tie together all the different types of content and make the brand easily recognizable.