Media World

Digital Publishing

Media World is the first Italian non-food distribution chain; the points of sale are more than 110, located mainly in the main shopping centers with an average sales area of 2,500 square meters. A leadership based on cross channels principles, innovation and a strong community unaltered over time.

Needs

The customer requested a digital publishing solution to convey the printed flyer online. The proposed solution had to reflect the client's visual identity and integrate different functions aimed at encouraging user engagement.

Solution

CUSTOM VIEWER

Fully customized interface design & development (viewer pdf), based on client's functional specifications and corporate identity.
Graphic customization of the digital viewer for each publication.

MEDIA ENRICHMENT

To guarantee an user experience in line with expectations, we have enriched the original flyer
with additional media elements which can be activated with an hot spot.

SERVICE 24/7

We offered a full-service support, taking care of the whole process, from the pdf acquisition to the publishing on the website, in native apps (through the development of APIs set) and Facebook corporate page (through development of a Facebook app). We have provided a fast and secure cloud system for the content delivery using state of the art platform and technologies. We offered post-publication assistance services 24/7, to promptly intervene in case of corrections and essential content updates.

CUSTOM REPORTS

We have design and developed custom made infographics and visual reports in html, which can be consulted at any time for a real time optimization of the performance of the digital publication. Moreover, on Customer's request, we have Integrated google analytics, to provide customized reports based on specific event tracking requests, campaigns and conversion goals identified.