Sofia

As a new institution, Leone Foundation needed to equip itself with a Visual Identity, determine the Tone of Voice, and choose the most appropriate channels to fulfill its mission: to communicate to its target audience, achieve its set goals of spreading awareness about the risks of child suffocation, increasing knowledge about prevention and intervention methods, and attracting the interest of potential supporters and project partners.

VISUAL IDENTITY

Development of a recognizable visual identity

TONE OF VOICE

Selection of a tone of voice in line with the target audience

MEDIA MIX

Definition of communication channels

AWARENESS AND REPUTATION

To raise awareness of Leone Foundation and the SOFIA project and to consolidate its perceived reliability and credibility with respect to the issue of child suffocation prevention

TRAFFIC

Drive traffic to www.imparaconsofia.it, specifically to the blog and the "Experience" section

ENGAGEMENT

Fostering the involvement of the target audience by establishing a lasting relationship with them that facilitates the spread of the message to their social network

LEAD

Acquire contacts of potential partners, supporters, stakeholders

Creation of the character of SOFIA (an acronym for Accidental Infant Airway Obstruction in italian)

Put online the Learn with Sofia through which to convey valuable content on pediatric airway obstruction risk prevention and intervention techniques

Opening and editorial management of social channels Facebook, Instagram and Youtube through which to expand the dissemination of content in theme with the mission of Leone Foundation

Community management and moderation of social conversations.

ADV strategy to support editorial plans and possible execution of ad hoc campaigns to reach truly interested users

To meet the needs of Leone Foundation and enable it to achieve its goals MazzMedia proposed a gamification-driven approach structured as follows:

The Sofia logo uses the soft shapes typical of pop communication and comic strips, in a style typical of children's language..

The use of pastel colors and the graphic detail reminiscent of the uvula make the intent of the design immediately understandable.

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To achieve our goals, on Instagram we have developed a harmonious feed structure to tie together all the different types of content and make the brand easily recognizable. The same PED is also declined on Facebook.

The website showcases Sofia's colorful and vibrant style while maintaining clear navigation through the entire page. The use of a modular layout supported by pastel colors creates a visually appealing experience. To reinforce the pop element of the brand menus and resources are highlighted by a thick black line, similar to a text balloon.