Nel 2012, insieme ad un piccolo ma brillante team, ho fondato MazzMedia.
Da allora siamo cresciuti, abbiamo affrontato sfide complesse, creato innovazione, valore e
nuove opportunità per tutti i nostri clienti.
Alla base di questi risultati positivi ci sono le persone della nostra squadra: giovani professionisti di talento,
dotati di competenza, cultura del servizio, integrità e onestà.
Oggi sono molto lieto di annunciare ufficialmente il perfezionamento dell'acquisizione di MazzMedia da
parte del prestigioso Gruppo Tecniche Nuove, storico leader nella creazione di contenuti e formati editoriali
indirizzati principalmente ad aziende e professionisti del settore B2B.
L'integrazione con il Gruppo Tecniche Nuove rappresenta un passo estremamente significativo per
MazzMedia, offrendoci un'opportunità straordinaria di potenziare le nostre capacità e risorse.
Sono profondamente convinto che questa unione costituisca un'ulteriore concreta possibilità di crescita per
tutti i nostri clienti.
A nome di tutta l'azienda vi posso dire che lavoreremo intensamente per continuare a eccellere e fornire
risultati che superino le vostre aspettative.
Social Media StrategySocial Media ManagementSocial Media Advertisingvideo & motion graphic
TotalEnergies is a multi-energy company that offers energy products and services - petroleum products, lubricants, special fluids and solvents, biofuels, charging stations and related services for electric vehicles, and gas for road and maritime transport - to a variety of players: B2B, B2C, B2G.
NEEDS
Communicating the transition from oil company to multi-energy company
Reorganising content in a clear and systematic way by increasing the focus on sustainable solutions
Giving a unique and recognisable character to digital communication (social + site) from both a visual and editorial point of view
OBJECTIVES
POSITIONING
Consolidate brand positioning
AWARENESS & REPUTATION
Strengthen Brand Awareness and Reputation with Quality Content
ENGAGEMENT
Stimulate conversation with the community through interesting content
LEAD
Generate new leads profiling users by age, interests and geographic area
STRATEGY
Building a coordinated and recognisable identity through content consistent with the Brand guidelines
Design, development and management of monthly editorial plans to convey brand identity and stimulate user interest
Definition and optimisation of an ADV strategy to support editorial plans and ad hoc campaigns to reach genuinely interested users
Identification and implementation of the most engaging social formats to achieve the chosen KPIs
Community management and moderation of social conversations in cooperation with the company
Monitoring and reporting
Building a coordinated and recognisable identity through content consistent with the Brand guidelines
Identification and implementation of the most engaging social formats to achieve the chosen KPIs
Design, development and management of monthly editorial plans to convey brand identity and stimulate user interest
Community management and moderation of social conversations in cooperation with the company
Definition and optimisation of an ADV strategy to support editorial plans and ad hoc campaigns to reach genuinely interested users
Monitoring and reporting
THE CHANNELS
A specific strategy and editorial plan was developed for each of the social channels.
Facebook
Through the use of illustration, the focus of the brand communication on Facebook was shifted to the energy transition, in the variety of energy sources and colours. Users are engaged with multiple formats (product posts, videos, gallery tips, quizzes, etc.).
Instagram
Stories, Carousels, Reels: the communication on Instagram relies on interactivity to engage younger users on the topics of energy transition, sustainable mobility and motorsport.
Twitter
The Twitter channel was used to convey the company's voice, giving greater coverage to TotalEnergies' corporate initiatives, events and achievements in its transformation journey.
Social Ads
The MazzMedia team offered consulting, strategic and operational support to implement social adv campaigns to support the editorial plan, as well as extra-editorial campaigns to achieve targeted goals (fanbase growth, brand awareness, leads).