DIGITAL MARKETING

supporting your growth

Google Partner

DIGITAL ADVERTISING

Entrust your online advertising strategies to a successful partner as MazzMedia to maximize your online performance, reach the right audience at the right time through the multitude of available channels and achieve concrete and measurable results.

Full service

Our services include strategic planning, graphics and copywriting creativity, campaign management and optimization, analysis and reporting.

Strategic planning

Strategic planning

Identify the media mix (channels and formats) most appropriate for your business and your goals

Copywriting and design

Copywriting and design

Reach and effectively engage your audience at each stage of the "customer journey"

Management and optimization

Management and optimization

Track and optimize the performance of your campaigns to increase your return on advertising spend.

Analysis and reporting

Analysis and reporting

Transparent and clear metrics, tailored to your information needs

Campaigns

The campaigns we design and manage are completely tailored and have proven to increase both engagement and conversion rates, while reducing costs per contact.

Keyword Advertising

Keyword Advertising

  • Google AdWords
  • Bing Ads
  • Google Shopping
  • Bing Product Search
  • Comparatori di prezzi
  • Marketplace
Display Advertising

Display Advertising

  • Google AdWords
  • Marketplace
  • Retargeting
  • YouTube Adv
Native Advertising

Native Advertising

  • Contenuti Sponsorizzati
  • Native ADV platform (ie: outbrain)
Social Advertising

Social Advertising

  • Social networking (Facebook, LinkedIn, Google+)
  • Microblogging (Twitter, Tumblr)
  • Foto (Instagram, Pinterest)
  • Video (YouTube, Facebook Live, Vimeo)

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) main objective is to gain users in target through the organic (non-paid) results of the search engines and in terms of cost / opportunity for your business is the best option for traffic and lead acquisition.

Mazzmedia offers a comprehensive strategic, operational and analytical support to reinforce your brand organic position, acquire new visitors, seize new opportunities untapped by competitors or generated by new releases of search engines' algorithms.

We can help you to understand what your users are looking for, to elaborate a content plan that is effective and SEO oriented, to structure an information architecture friendly for both users and search engines and to create online relationships that will boost your online authority and organic placement.

We analyze the needs, define the strategy, identify activities and actions to be undertaken and we support you in the implementation.
Find out what we can do for you:

 Technical SEO Technical SEO

We take care of the optimization of the technical aspects of a website or web page, such as structural features (architecture, static resource distribution, responsive CSS, server configuration, URL structure, speed load, etc ... ), making sure that search engine spiders can analyze and index correctly the contents present.

SEO copywriting SEO copywriting

We like to produce quality content, but above all we like to use all the techniques available to write contents that are also search engines friendly and capable to achieve good results in SERP positioning. Our copywriters, together with the SEO specialists, will monitor your current SEO performance and analyze your competitors to propose new keywords and semantic ideas around which to build quality content, attractive to both users and search engines.

Link building / link earning: Link building / link earning:

The organic positioning of a website is the result of multiples variables, amongst witch the number and the quality of incoming links to the site itself. We can increase both popularity and authority of your web site by applying a series of tactics and strategies aimed at increasing the number of quality back links: from registration on thematic forums, to the distribution of targeted articles on one or more keywords, to the identification and engagement of key influencers in your industry.

content marketing

Successful marketing campaigns are based on a solid content strategy.

Promoting and selling your products and services is more than just listing features and benefits.

In MazzMedia we see content as the central way to connect with users, gain customer insights, drive differentiation, increase relevancy and accomplish the business goals. It is an on-going process that works best when it is integrated into your overall marketing strategy, and focuses on your "digital properties" rather than on paid ones.

Mazzmedia’s analysts, copywriters and digital designers will work with you to design and develop relevant and valuable editorial plans, capable of attracting and maintaining clients, and will develop campaigns that will bring solid results for your business objectives."

Tipologia dei contenuti

WHITEPAPERS
WHITEPAPERS
HOW TO GUIDE
HOW TO GUIDE
CHECKLISTS
CHECKLISTS
WEBINARS
WEBINARS
VIDEO
VIDEO
INFOGRAPHICS
INFOGRAPHICS
CASE STUDIES
CASE STUDIES
ANIMATION
ANIMATION
GIFS
GIFS
SOCIAL MEDIA POSTS
SOCIAL MEDIA POSTS
PODCAST
PODCAST
PHOTOGRAPHIC IMAGES
PHOTOGRAPHIC IMAGES

e-mail
marketing

Mazzmedia believes that email marketing remains an effective way to reach your audience, sometimes outperforming other media in terms of scope and conversion rate. Indeed, email campaigns, when properly targeted, are the ideal instrument for driving sales and retaining customers. The advances in marketing automation and marketing personalization now easily allow companies to deliver individual offers and personal messages on mass scale.

As part of an integrated marketing campaign, email marketing is a regular and reliable way to support your business goals and enjoy a larger reach.

Mazzmedia’s marketing specialist team develops strategies to increase email-marketing lists and identify audiences, whereas our copywriters and designers will help you in the development of emails that capture your audience’s attention—whether they will be reading it on a desktop, smartphone, or tablet.

From automated lead-generation campaigns to transnational email communications, we support your business goals through a multidisciplinary team of copywriters, designers, developers, and strategists, able to create, deploy, manage, measure, and analyze your on-going email marketing campaigns.

We are by your side at every step to help you to analyze the needs, define the strategy, identify activities and actions to be undertaken and support you in the whole implementation.

DISCOVER WHAT WE CAN DO FOR YOU

Set-up emailing platform:
Our experience is at your service to select the email marketing platform best suited to your needs, based on budget, email database size, automation needs, type of required integration and plug in, etc.
Database creation, management and segmentation:
We can help you to reach new potential customers and grow your contact lists, keep your lists clean and combine segmentation options with marketing automation toolst to offer relevant and tailored content to your audience.
Graphics, design and development:
3. Graphics, design and development Out team can support you in the design of email concepts and templates, in line with your brand identity and campaign objectives, and in the developemnt of landing page to optimise your conversion rates.
Campaign management, technical assistance and support:
We analyze the performance of your campaigns, identify the critical issues, suggest areas for improvement, and propose a roadmap of actions that can actively improve the most significant KPIs.
Integrations and APIs
External databases, CRM, CMS, ERP, e-commerce and business intelligence systems: we are at your side to integrate your digital ecosystem with the best mailing platform
Training and consulting:
You can fully rely on our services, or we can train your team to be completly independent. We like to share our know-how for individual or group training sessions, based on what you really need.