Digital Marketing

  • Digital Advertising
  • Search Engine Optimization
  • Content Marketing
  • Email Marketing

DIGITAL ADVERTISING

Entrust your online advertising strategies to a successful partner as MazzMedia to maximize your online performance, reach the right audience at the right time through the multitude of available channels and achieve concrete and measurable results.

Full service

Our services include strategic planning, graphics and copywriting creativity, campaign management, optimization, analysis and reporting.

Strategic planning

Strategic planning

Identify the media mix (channels and formats) most appropriate for your business and your goals.

Copywriting and design

Copywriting and design

Reach and effectively engage your audience at each stage of the "customer journey".

Management and optimization

Management and optimization

Track and optimize the performance of your campaigns to increase your return on advertising expenditure.

Analysis and reporting

Analysis and reporting

Transparent and clear metrics, tailored to your information needs.

ADV Campaigns

The message, the target audience and the result we want to achieve determine the choice of the most effective and efficient channels to convey your adv campaign.
Here an overview of the main channels and tools we use to promote our customers' brands.

Google Ads

Google Ads

  • Search
  • Shopping
  • Display
  • App
Discover more
Social advertising

Social advertising

  • Facebook
  • Instagram
  • Pinterest
  • Linkedin
Discover more
Amazon Advertising

Amazon Advertising

  • Sponsored Product
  • Headline Search ads
  • Product Display Amazon Advertising
  • Platform
Native Advertising

Native Advertising

  • Outbrain
  • Taboola
  • Sponsored Content
  • Platforms
Google Partner

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) main objective is to gain users in target through the organic (non-paid) results of the search engines and in terms of cost/opportunity for your business is the best option for traffic and lead acquisition.

Mazzmedia offers a comprehensive strategic, operational and analytical support to reinforce your brand organic position, acquire new visitors, seize new opportunities untapped by competitors or generated by new releases of search engines' algorithms.

We can help you to understand what your users are looking for, to elaborate a content plan that is effective and SEO oriented, to structure an information architecture friendly for both users and search engines and to create online relationships that will boost your online authority and organic placement.

We analyze the needs, define the strategy, identify activities and actions to be undertaken and we support you in the implementation.
Find out what we can do for you:

1
Audit & strategia seo

Analisi e audit del tuo sito web per identificare criticità, errori e possibili miglioramenti della tua posizione SERP.
Sulla base di quanto sopra, forniremo un piano dettagliato per migliorare il tuo posizionamento. La strategia SEO includerà diverse componenti: SEO tecnico, strategia dei contenuti, fattori on-page, link building ed esperienza utente

Seo audit
Competitive analysis
SEO strategy
2
SEO tecnico

Ci occupiamo dell’ottimizzazione di tutti gli aspetti tecnici di un sito o pagina web, quali le caratteristiche strutturali: architettura, CSS responsive, configurazione del server, struttura degli URL, speed load, meta description and tags etc

technical seo optimisation
local seo
website seo migration
SEO montly management
3
Contenuti SEO

I nostri copywriter, insieme agli specialisti di SEO, analizzeranno le tue attuali parole chiave e lo scenario competitivo, per costruire insieme una strategia editoriale e contenuti di qualità, che soddisfino sia le esigenze dei motori di ricerca che le intenzioni d'acquisto dei tuoi consumatori.

keywords research
Content Strategy
content creation
4
Link earning

Possiamo incrementare popolarità e autorevolezza del tuo sito applicando comprovate tattiche e strategie tese ad aumentare il numero di back link di qualità. Dall'ideazione di contenuti evergreen, al guest blogging, il nostro team di seo specialist ,Digital PR & Social Media manager è a tua disposizione per valorizzare la reputazione del tuo brand.

Link building
Link earning
Guest blogging
Digital PR
Read more

content marketing

Successful marketing campaigns are based on a solid content strategy.

Promoting and selling your products and services is more than just listing features and benefits.

In MazzMedia we see content as the central way to connect with users, gain customer insights, drive differentiation, increase relevancy and accomplish the business goals. It is an on-going process that works best when it is integrated into your overall marketing strategy and focuses on your "digital properties" rather than on paid ones.

Mazzmedia’s analysts, copywriters and digital designers will work with you to design and develop relevant and valuable editorial plans, capable of attracting and maintaining clients, and will develop campaigns that will bring solid results for your business objectives.

Types of content

WHITEPAPERS
WHITEPAPERS
HOW TO GUIDE
HOW TO GUIDE
CHECKLISTS
CHECKLISTS
WEBINARS
WEBINARS
VIDEO
VIDEO
INFOGRAPHICS
INFOGRAPHICS
CASE STUDIES
CASE STUDIES
ANIMATION
ANIMATION
GIFS
GIFS
SOCIAL MEDIA POSTS
SOCIAL MEDIA POSTS
PODCAST
PODCAST
PHOTOGRAPHIC IMAGES
PHOTOGRAPHIC IMAGES

e-mail
marketing

Mazzmedia believes that email marketing remains an effective way to reach your audience, sometimes outperforming other media in terms of scope and conversion rate. Indeed email campaigns, when properly targeted, are the ideal instrument for driving sales and retaining customers. The advances in marketing automation and marketing personalization now easily allow companies to deliver individual offers and personal messages on mass scale.

As part of an integrated marketing campaign, email marketing is a regular and reliable way to support your business goals and enjoy a larger reach.

Mazzmedia’s marketing specialist team develops strategies to increase email-marketing lists and identify audiences, whereas our copywriters and designers will help you in the development of emails that capture your audience’s attention—whether they will be reading it on a desktop, smartphone, or tablet.

From automated lead-generation campaigns to transnational email communications, we support your business goals through a multidisciplinary team of copywriters, designers, developers, and strategists, able to create, deploy, manage, measure, and analyze your on-going email marketing campaigns.

We are by your side at every step to help you to analyze the needs, define the strategy, identify activities and actions to be undertaken and support you in the whole implementation.

DISCOVER WHAT WE CAN DO FOR YOU

Set-up emailing platform:
Our experience is at your service to select the email marketing platform best suited to your needs, based on budget, email database size, automation needs, type of required integration and plug in, etc...
Database creation, management and segmentation:
We can help you to reach new potential customers and grow your contact lists, keep your lists clean and combine segmentation options with marketing automation tools to offer relevant and tailored content to your audience.
Graphics, design and development:
Our team can support you in the design of email concepts and templates, in line with your brand identity and campaign objectives, and in the development of landing pages to optimise your conversion rates.
Campaign management, technical assistance and support:
We analyze the performance of your campaigns, identify the critical issues, suggest areas for improvement, and propose a roadmap of actions that can actively improve the most significant KPIs.
Integrations and APIs:
External databases, CRM, CMS, ERP, e-commerce and business intelligence systems: we are at your side to integrate your digital ecosystem with the best mailing platform.
Training and consulting:
You can fully rely on our services, or we can train your team to be completely independent. We like to share our know-how for individual or group training sessions, based on what you really need.

Projects

Explore our latest projects
GIUFFRÈ FRANCIS LEFEBVRE - Digital ADS

For one of Italy's largest professional publishers, we developed a multi-channel digital ADV strategy and a conversion rate optimisation plan for the ...

BRUNEAU

Con sede a Villebon-sur-Yvette, in Francia, Bruneau è un distributore online di forniture per ufficio. L'obiettivo principale del cliente verteva sul...

EPO srl

EPO Srl è specializzata nella produzione di estratti vegetali di alta qualità per i settori alimentare, farmaceutico, veterinario e cosmetico. Scopr...

ELF

ELF, lo storico marchio francese di lubrificanti, ha fatto il suo ritorno in grande stile sul mercato italiano grazie a una campagna di rilancio dedic...

ECOLAMP

Ecolamp, consorzio leader nel riciclo dei RAEE su scala nazionale, aveva bisogno di aumentare la notorietà, consolidare la reputazione e coinvolgere ...

Karcher

Develop a digital advertising strategy and plan, to be deployed along the entire customer "journey" and activate single spot campaigns to support the ...

WORKYFORCE

Workyforce is a startup created by a team of recruiting gurus. We offered strategic consulting services as well as technical operational capabilities ...

SPORTOUTDOOR24

SportOutdoor24 is the leading website in Italy for those who love active outdoor life. The Client asked for the design and development of a new Websit...

Viking

MazzMedia collaborated with Viking, a leading brand in the sale of online office products, to develop a social media strategy in line with the general...

TipiTipi

Tipitipi.it is a marketplace specialized in services related to renovation and interior design. MazzMedia has accompanied the startup in all the initi...

Euronics Dimo

Qualified website traffic increase, specifically to the digital flyer, improvement of flyer engagement and the usability, conversions from digital fly...

Lilt

LILTMilano had a very old institutional website, and a second e-commerce website, also dated, to collect the online donation.
The client reques...

Maxi Zoo

The client requested MazzMedia support to define a multi-channel strategy and a digital transition plan, aiming at increasing brand awareness, engage...

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